Digital Summit Phoenix 2018, Thunderbird School of Global Management, Leading & Managing in Turbulent Times, Global Leadership Certificate Program, May 2013, Strayer University, Bachelor of Science, Business and Information Systems
Association for Accounting Marketing (AAM), Phoenix Committee on Foreign Relations (PCFR), Public Relations Society of America (PRSA), Arizona Technology Council
As the Firm’s Marketing and Business Development Director, Barbara develops, directs, and executes strategies for increasing new business and expanding professional accounting services in Arizona. She manages and oversees the Firm’s communications, including social media and digital marketing, and builds WP+D‘s name recognition in Chandler, Scottsdale, and throughout Arizona’s business community. Emphasizing team building and leadership skills, she collaborates with the Firm’s management team and other professionals in client retention, growth initiatives, and service expansion. Prior to joining WP+D, Barbara held a variety of leadership positions in local and regional law firms, where she cultivated business contacts and launched new services. Working with a Fortune 500 company, she promoted partner sales channels, launched sales management tools, and participated in branding and identity campaigns for more than 900 locations throughout the United States.