Heidi Frei

As WP+D’s Director of Business Development & Marketing, Heidi develops, directs and executes strategies for increasing new business and expanding professional accounting services in Arizona. She manages and oversees the firm’s marketing, including social media and digital marketing, and builds the firm’s name recognition in Chandler, Scottsdale and throughout Arizona’s business community. Heidi collaborates with the firm’s Executive Committee, partners and other professionals on client retention, growth initiatives and service expansion. Heidi has more than 20 years experience working with accounting firms through marketing positions with the Arizona Society of CPAs and an international accounting firm.